Heart of a Legal Marketer-Criminal Defense (via SweeThorn Marketing & Design)

I remember writing this over a year ago & this is still true. Real guerrilla marketers know exactly the point of this post.

The first time I heard this parable, I was working in the marketing department for the Mississippi Credit Union System. I had the pleasure to meet one of the top motivational speakers, Mr. Willie Jolley. As part of the marketing team, my job was to ensure he got from point A to point B through parts of a 3 day convention. There were several things he said in route and also in the lobby of the convention, however this parable from him set the core … Read More

via SweeThorn Marketing & Design